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Will the Real Conversion Rate Please Stand Up?
Everyone agrees that it’s important to understand how many patients seen in consultation actually schedule surgery. Aesthetic surgeons measure their value on it, and patient care coordinators are rewarded for improving it. Nearly every aesthetic surgeon we talk with wants to know what is a “good” conversion rate. But if your team calculates a “lump” conversion rate for the year, you’re missing the bigger picture. Not to mention lacking the nuanced data needed for making strategic marketing and performance improvement decisions.
ASN July 2018
by Karen Zupko
Everyone agrees that it’s important to understand how many patients seen in consultation actually schedule surgery. Aesthetic surgeons measure their value on it, and patient care coordinators are rewarded for improving it. Nearly every aesthetic surgeon we talk with wants to know what is a “good” conversion rate.
Simple Patient Financing Solutions for Maximizing Treatments
Many aesthetic practices and spas we work with offer patient financing—but you’d never know it. Either there’s nothing mentioned on the Web site or it’s like an Easter egg hunt to find the information. When scheduling, patients raising concerns or questions about fees—are rarely told that financing is offered. Many practices wait and discuss financing only after a patient is seen and wants to schedule. It’s big mistake.
Aesthetic Society News – Fall 2022
by Karen Zupko
Many aesthetic practices and spas we work with offer patient financing—but you’d never know it. Either there’s nothing mentioned on the Web site or it’s like an Easter egg hunt to find the information. When scheduling, patients raising concerns or questions about fees—are rarely told that financing is offered. Many practices wait and discuss financing only after a patient is seen and wants to schedule. It’s big mistake.
Dropped Leads. Why They Happened and What to Do About Them
After mystery shopping, over 150 aesthetic plastic surgery practices are available through their websites, arid by phone. We've come up with a pattern for kerplunked leads. Whether the "lead" (AKA "prospective patient") calls or writes your office, you'll be surprised how many inquiries are not answered or answered well.
ASN Winter 2016
by Karen Zupko
After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we've come up with a pattern of kerplunked leads.
Build Better Patient Relationships, Faster, Using the FORD Method
It’s a simple question that many patients ask. You can choose to give the patient a simple answer, for example, six weeks, and move on to the next topic on your laundry list of risk factors and scheduling logistics.
ASN Fall 2014
by Karen Zupko
“How long will I have to stop running after surgery?”